On average, there are 1.45 billion people who daily log onto Facebook, and more than 2.20 billion monthly active users worldwide. This just shows that statistically, as a digital marketing platform, Facebook is too big and too valuable in expanding market reach to simply ignore. Taking advantage of this social networking site is effective in increasing ROI and securing market success.
Get personal with one of the world’s biggest communities.
With the growing importance of social media in our lives and with the increasing accessibility to the internet throughout the world, Facebook marketing has grown by leaps and bounds in the recent years. With over 1 Billion users on-board, Facebook has become one of the most widely reached marketing platforms in today’s business world.
How we can help?
We don’t see ourselves as just facilitators at DigiFly, we pride ourselves on understanding our clients businesses, goals, and objectives. This allows us to plan the most effective digital strategy for them, in order to exceed their set goals.
Facebook can form a core part of your digital strategy, and is a platform our in-house experts have years of experience in, devising creative, thought driven campaigns designed to generate great results. Our team comprises of; strategists, social media specialists, content writers and designers, who all come together to plan and implement the best campaign for your business goal.
It doesn’t just stop there, however, we continue to optimise and review campaigns regularly to ensure we’re serving the most effective ads to your audiences.
Using Facebook, you can tweak your ad settings in such a way that they will be shown to a defined audience based on location, demographics and interests. Doing so helps you create content relevant to your target market, and at the same time up interaction and engagement rates.
Growing Mobile Audience
Nowadays, everyone is on their phones. As of 2017, it was reported that mobile monthly active users have reached 1.66 billion. This, together with continuous smartphone penetration and 4G data expansion, makes mobile traffic a credible contributor to online success, specifically in terms of meeting the target audience where they spend their time most.
Facebook coined the terms likes, shares and comments on social media. These features allow businessmen to establish a more personal and interactive relationship with potential clients. The higher the engagement rate of an audience, the better chances for conversion.