YouTube Advertising

Google’s subsidiary YouTube is definitely today’s #1 video-sharing site in the world. With its capability to reach a wider group of audience all over the world, you may want to add the video site to your digital marketing strategies.

DigiFly will help your business expand its reach and establish a following through different types of YouTube ads, which are available in image, video and text formats, and can be placed in specific locations on the page. You can also control when your ads will appear with targeting options based on demographics and viewership.

What Makes a Good YouTube Video Ad?

Just like with traditional commercials, the most essential element in YouTube video ads is establishing a connection with the viewer within a very short period of time. Video ads that fail to create immediate engagement may actually work against you because viewers have only a few seconds before they’re allowed to choose an option to skip the ad and go straight to the content they want to see. If they aren’t brought on board within that first second or two, you’ve lost them.

So what makes people stick around instead of clicking on through when video ads shortly after they appear on the screen? That depends highly on the viewer, but the vast majority of them will choose the skip option as a reaction to unpleasant sights or sounds such as poor quality audio content. a well-produced video is more likely to be watched. Other elements that maximize the chances of viewers sticking around to see your YouTube video include getting the viewer immediately involved through some form of interactive engagement and capturing the viewer’s attention.

Types of YouTube Ads

Although skippable ads are used more often than any other type of YouTube ads, advertisers have the option to use non-skippable ads, bumper ads, display ads, and overlay ads. Non-skippable ads can be either long or short, with short ones running from between several seconds to more than 30 seconds. With these ads, there is no option for the viewer to skip them, although they can mute the audio.

Display Ads appear to the right of the YouTube video box and are optimized for desktop devices. Overlay ads are the semi-transparent ads that show up on the bottom of the video and take up about 20 percent of the space.  Like display ads, they’re optimized for desktop devices and therefore don’t make the best choice if you’re aiming at a younger demographic.

Bumper ads make excellent choices for those who don’t want to go the skippable route but don’t want to pay the higher price tag of non-skippable ads. These ads are extremely short and

Focused Audience Research

To maximize the impact of your YouTube ads, you’ll need to know how to target your specific audience. We select the right target audience for your objectives, like retargeting, in-market and affinity, specific channels, competitor targeting, keyword targeting, and more.

Experienced Video Marketing

We put all our years of YouTube Ad content experience to work for you. Whether you’re looking to create new video, or expand the reach of your existing video assets, we make it easy to collaborate and get the best YouTube ads in front of your audience.

Full-Funnel YouTube Ads Strategy

In order to maximize lead generation and sales, our team supports YouTube advertising by implementing growth strategies that target every stage and include: Gmail retargeting, Google Display, Facebook Ads, CRO, and email marketing.

Search Engine Rankings

As a subsidiary of Google, YouTube videos rank high on the search giant’s results pages.